The gentian root a South American medicinal gives the soda its signature bitter aftertaste that some love and some despise. Frank E. Schoonover (1877 Trappers on the. (2005) It likely derives from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. This list is limited to only a few results.Many more items are available to our members in our Price Guide! More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. Moxies advertising played up the drinks bitterness. [14], In 1907, the Moxie Nerve Food Company of New England filed a lawsuit in Boston against the Modox Company and others, alleging that they had copied the ingredients of Moxie and were using the name "Modox,"[15] which closely resembles "Moxie," and were infringing upon patents and trademarks. Sold Date. Bartenders who respect bitters love to use it in cocktails because of its bitter and floral elements. Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. The identity of the "Moxie Man," or "Moxie Boy" as he was called in the 1920s, was apparently not known at that time, with a 1922 ad in the Boston Herald by F. M. Archer proclaiming "in almost every town and city in the United States there is someone who believes they know the original of the Moxie Boy. A Florida business also ships Moxie. "Miami Beach." Online Etymology Dictionary. Archer S5 Ep4 Archer Vice: House Call (M) 12:05am. Pawn Stars S11 Ep19 Sticks And Stones (PG) 12:45am. [Chorus: Rei & Leander] Now we know (Why would you run away) All too much (Why would you go away) But I wouldn't go back if given the chance (Why would you run away) I wouldn't go back, steal one . Shipping will be $1.00. Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. Actor. Size: 9-7/8 (dia.) Approx 3/4 x 1 1/4 . "moxie (n.)". Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompsons vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. He and his wife left a rich legacy to the town, financing scholarships for Arlington High School graduates each year. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Frank Archer: Moxie's Marketing Genius. Cats and dogs are allowed, making it a pet-friendly building. and price guides for other items. patent for an "ornamental design for an automobile" which was [20], Sugar-free Diet Moxie was introduced in 1962, about the same time that Mad magazine began placing the Moxie logo in the background of its articles to increase public awareness of it. He was 74 years of age. on Jan 18, 2015 His son Francis then assumed the role of president of Moxie. They accept credit cards. In the 1950s a Moxie Laboratory opened in Needham Heights, producing syrup and concentrate. Claudio Moneta. 539: Adams George Plimpton 1882 . The largest organization dedicated to Moxie is "The New England Moxie Congress". They have also lived in Detroit, MI and Woodbridge, VA. Frank is related to Mervyn John Archer and Shellyann Goins as well as 2 additional people. Related To Michellle Archer, Michelle Archer, Jennifer Archer. Also known as Archer Frank, Frances Archer, Archer Archer, F Archer. (There is an annual Moxie Chugging Challenge in July. A group of autograph free, SIR FRANK BRANGWYN R.A., R.W.S., R.B.A. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. That did not go over well with the White House, and the ad series and handouts were quickly discontinued and destroyed. Above: Click on the thumbnail to see the Archer even had a 1935 Rolls-Royce Moxie that sold for over $50,000 at auction in 2011. Frank Archer RWS (British, b.1912) Mattina signed lower right "Frank Archer" watercolour and goua. The company adopted the slogan "What this Country Needs is Plenty of Moxie" during World War 2, but after the war Moxie suffered financially. Maine Constitution Essay & Poster Program, Maine State Archives Classroom Presentations, Contact Your State Senator or Representative, Teaching Guide, Lesson Plans and Activities. Dr. Thompson may well have distributed a syrup to his patients in Lowell prior to 1885, but no records exist. Seven engravings and lithographs including, Chinese Jade & Hardstone Jewelry w/ Archers, FRENCH EMPIRE ORMOLU PATINATED BRONZE MANTEL. They have also lived in Asheville, NC. Maybe It was Moxie that helped Williams hit .406 in 1941, making him the last MLB hitter to bat over .400. . Constructed of oak, spruce, and New England pinewood, doors and windows were used to hand out samples of Moxie to passersby. Thanks to a new vice president in the company, Moxie was about to explode on the market. Frank Archer VOICE. [4] It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine. They all feared that Coke would change the formula and they campaigned, Dont Mess with Moxie. But why would Coca-Cola mess with such a rich history and deep brand equity? Its been compared to Dr. Pepper, burnt rubber, rust and battery acid. What some would call an acquired taste. Who knew this aptly named Nerve Food would become more popular than Coca-Cola? Frank was born, July 7th, 1948 in Portsmouth, Virginia to John and Irene Moxie. Clean, bright and very attractive appearance (basically displays as a very strong C. 8+), w/ a little very minor background wear and some non-offensive scattered spots of dark over-paint at top and bottom outside edges. Pawn Stars . Another reason could be the switch from sugar to high-fructose corn syrup. 329: Actual government of Connecticut Schoon . It is rumoured that Archer was the face for the trademark "Moxie Man". But who was he? The beverage was The rights to Archer . Nowadays, Moxie is produced by the Moxie Beverage Company of Bedford, NH. The Archer in Acworth 5360 Allatoona Gtwy is an apartment building with 5 floorplans, and 1-3 bedrooms units available. Contact: Antique Advertising LLC. Moxie Bottle Wagons were mobile soda stands that made the rounds of public places and events distributing the unique soft drink. This amazing book is published by a great maker (They do, however, make a great collectible today.). In 1916, Archer came up with an advertising idea that he called the Moxie Horsemobile: He mounted a dummy horse onto a car chassis and fixed the controls to enable the driver to sit in the saddle and operate the automobile. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Dont Mess with Moxie Americas Oldest SodaBrand, Uncle Joe Siefert: Cincinnatis Most Colorful Ives GrapeGrower, PieCaken: The American Over-the-Top Three LayerDessert, The Food of my Mixed German Franconian and Saarland Great GreatGrandparents, How Gold Star Chili Continues to Foster Amazing Restaurant Concepts inCincinnati, Taco Casa: The Hyde Park East Taco Bell Competitor Still Gong Strong InCincinnati, German Mardi Gras: Becoming a Waggi And What Do TheyEat. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food"[2] and was produced in Lowell, Massachusetts. White once claimed that "Moxie contains gentian root, which is the path to the good life."[17]. giveaway by so many companies. They have much more important brand wars to fight with Pepsi! Frank Morton is an actor, known for Glory Road (2006). Archer was also a fan of using catchy phrases to help build recognition of the name Moxie. A few examples include What the country needs is plenty of Moxie, Moxie: Its a drink for those who are at all particular, Cools, refreshes, and feeds the nerves, Moxie Nerve Food: the warm weather food drink, and its most popular tagline, Make it Moxie for Mine. The names perceived personality was just as popular as the beverage and became synonymous with spunk, pep, courage, and building up your nerve. It even became a noun in American dictionaries! Thompson expanded his Nerve Food to a beverage soft drink and bottled it in 1884 the date still printed on every Moxie container. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompson's vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising . Moxie. Town Meetings in the Northwest Precinct of Cambridge, 1736-1795. He was also chairman of the board of the beverage firm which has sold more than $140,000,000 worth of Moxie. Ledner Belisario. attraction. Japanese Voice . Moxie had become the first bottled, carbonated beverage in the U.S., and in the 1920s, Moxie surpassed its slightly younger competitor, Coca-Cola, in sales. Construction of a 32-foot high Moxie Bottle (with a 10-foot diameter) began with the intent to use it as a traveling promotional item. sugar prices, along with increased competition primarily from Coke, caused This sign has fading and heavy wear. brand are concentrated in the New England region of the US. Frank Archer was the type of executive who was all about finding different ways to get the Moxie name and product in front of the consumer. In the late 20s, "Moxieland" was created in Boston, Thompson was forced to give up his practice in order to handle his new company something he did with regret. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies to improve your experience on our website. It has long been used to make Moxie Beans, a take on the Boston Baked Bean. This sign Moxie Frank Archer Cardboard Sign. Cardboard fan. Moxie have unique taste profiles that do not have any true direct The drivers were nicknamed Moxie Men. explore 18 designer rooms // 2 get inspired at ideas.kohler // 3 The Bottle was a replica of the actual Moxie Nerve Tonic Bottle and featured its heavily-copywritten label and bottlecap. Following the death of Maes Hughes, Lt. View the profiles of people named Frank Archer. The first Horsemobiles were deployed around 1918. Frank Morton. Join Facebook to connect with Frank Archer and others you may know. Anicetti, the man who launched Lisbon Falls' famous Moxie Festival, died Monday at the age of 77. ] [ Bottles See full bio . It was the favorite soft drink of President Calvin Coolidge, who toasted his presidency with Moxie cola what a brand endorsement! Condition (Fair). Items in the Price Guide are obtained exclusively from licensors and partners solely for our members' research needs. In the years around the turn of the last century, Moxie Bottle Wagons dispensed Moxie at fairs and amusement parks, promoting it for health and vigor. Moxie was also distributed in other areas of the country, but it really took off in the Northeast. ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). The 1906 act also made Coca-Cola remove all traces of cocaine. I found it to be neither medicine nor stimulant, but a nerve food, and harmless as milk. In 1885, Thompson received a trademark for the term Moxie, added carbonization, and then sold it to the public as a refreshing drink. Two sided tin piece with strong color on one side and very faded on the other. Very clean and detailed, minute edge wear. find the right design and function. " EILEEN PERCY & FRANK ARCHER" 2 Sided Sign. This drove the company to officially change the name and packaging, calling it simply Moxie, and marketing it as a soft drink for people with discerning tastes. Moxie ice cream is seasonally available in Maine in limited quantities[29] and is mild in flavor as compared to the soft drink. Egyptian Coptic Bone Archer's Thumb Ring: 18th C. Persian Silver Archer's Ring: Western/Central. became the focal point of much of their advertising from that point on. That was 76 years ago! In view of the many thousands of different opinions on this subject, we may offer a prize to the person who picks the actual boy, furnishing us photographic proofs, etcthe Moxie Boy, now a man (and some man at that), who posed for this picture many, many years ago, in fact before some of the readers of this article were born. Item Dimensions: 7 - 1/ . Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Laurel Dufton, far left, of Lisbon Falls, and other family and friends give Frank "Mr. Moxie" Anicetti a "hard time" at the Kennebec Fruit Co. in Lisbon Falls in this . I have been lucky in my career to have a few brand creations and industry terms that have stuck and created such equity. (LogOut/ Drink recipes using Moxie were created. S14 Ep12 Proxy Moxie (PG) 12:25am. They said Its the drink for those who are at all particular and What this country needs is plenty of Moxie. It was marketed as a drink alongside the iconic dishes of New England like lobster sandwiches and steamed clams. your style. Download The Little Book of Meditations Free ePub. He sent eight-foot model bottles around the country pulled by horses or trucks, and they visited more than 40,000 towns. Up to that time, Moxie Nerve Food had established its name and purpose through a lot of advertising from the labeling on the bottle to the name on the manufacturing facility, and the promotional wagons making deliveries to the hundreds of newspaper ads. Subscribers may view the full text of this article in its original form through TimesMachine. Moxie had become the first bottled, carbonated beverage in . Download The Experts Speak : The Definitive Compendium of Authoritative Misinformation Free ePub. 252 : Frank Archer RWS (British, b.1912) Evening Promenade watercolour and gouache Est: 300 - 500 The company was sold again in 2007 to Cornucopia Beverages of NH (owned by the Coca-Cola Bottling Co. of Northern New England, in turn a subsidiary of the Kirin Brewery Co). [30], Moxie was early advertised as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" which "strengthens and invigorates". After the first diet cola, was introduced in 1959, Moxie became one of the first to introduce its sugar-free Diet Moxie in 1962. String for hanging. Vintage Moxie Advertising Fan of Eileen Percy.This fan is 8" from 1922 in excellent condition. Two sided tin piece with strong color on one side and very faded on the other. These fans make an interesting collection. Coca-Cola bought the brand in 2018 from Atlanta, Georgia NuGrape and it put New Englanders in an uproar. Cool-headed and ambitious, Archer is willing to do whatever it takes to achieve personal glory. ", sfnp error: no target: CITEREFPerry,_John_F._"Echoes",_Tobie(ed. In 2007 Monarch sold it to its previous owner, Cornucopia Beverages of Bedford, New Hampshire, which is owned by the Coca-Cola Bottling Company of Northern New England, a subsidiary of the Kirin Brewery Company, which is a subsidiary of Kirin Company, Limited, which is a subsidiary of Kirin Holdings Company, Limited, based in Tokyo, Japan (a member of the Mitsubishi keiretsu). Anicetti, owner of the Kennebec's Fruit Store/House of Moxie is the main force behind this event. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie's marketing genius. resorts. Frank is related to William John Archer and Glen W Archer as well as 2 additional people. Moxie has a unique taste that is both sweet and bitter, featuring gentian root extract, and was originally marketed as a medicinal Moxie Nerve Food, accompanied by claims to fix a variety of ailments. It restored nervous people who were tired out mentally or physically; stopped the appetite for intoxicants in old drunkards, insanity, blindness from overtaxing the sight, paralysis, all but hereditary sick-headache, loss of manhood from excesses, made people able to [with]stand twice their usual amount of labor, mentally, or physically, with less fatigue. [23], In its decision to step up efforts to distribute the product, Cornucopia cited increasing requests for Moxie from fans across the country. Frank Archer rose to investor and President of Moxie in 1928. And although its brand equity today is fairly small and not known to most outside its cult following of the northeast, it at one time outsold Coca-Cola, and is probably the most unique flavored soda in the U.S. Augustin Thompson, a native of Maine and Civil War veteran created Moxie in 1876 about ten years before Coke as a restorative tonic in Lowell, Massachusetts. signed, Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank. Then in 2010, the image was thought too old fashioned, and the Moxie Guy was removed from the company label in 2010, only to be reinstated one year later following numerous complaints from long-standing customers. [12], After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." : Circuit Court, District of Rhode Island, February 20, 1907", "Can a bitter taste find sweet life again? Membership is $5 a year, and includes a newsletter which has updates on Moxie events, auctions and information on collector gatherings. By browsing this website, you agree to our use of cookies. Sign up to receive our FREE bi-monthly e-newsletter, Post-Press Update, for information of interest to buyers, showgoers, antiquers, and collectors of antique collectibles. She is currently vice president of national accounts for Rodney Strong Wine Estates where she is responsible for business development, marketing, strategic planning, budgeting and sales for all on premise national . Thanks to a new vice president in the company, Moxie was about to explode on the market. LOOSELY FRAMED 30" X 39".RARE MOXIE SODA FOUNTAIN BANNER, Circa 1917, Lithographed on canvas. With strong, bright colors and primarily only bottom. Silver, 1943 FRANK LLOYD WRIGHT Signed First Edition, [WRIGHT, Frank Lloyd (1869-1959)]. over the years--even though the calendar was such an important advertising Consequently, Moxie is among the first bottled and continuously marketed soft drinks made in the US. The company also marketed a beverage called "Ted's Root Beer" in the early sixties. Logos and ads, along with the Moxie Horsemobile, driven by "Moxie Men" promoted the drink. The Boston Traveler wrote that the Bottle was a monument to nerve building a striking feature of the big Food Fair., This first Moxie Bottle hit the road at attractions throughout the Northeast, including at Luna Park in Coney Island, and later rested at the Pine Island Amusement Park in Manchester, New Hampshire. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. Augustin Thompson (Union, Maine 1835-1903), a decorated Civil War veteran turned physician, attained his degree from the Hahnemann Homeopathia College, graduating with honors. A group of autograph, [FIRST LADIES]. ] [ Collection Facebook gives people the power to. [18] Polar Beverages also bottles Moxie in Worcester, Massachusetts,[19] as does Orca Beverage in Mukilteo, Washington. The driver would steer the car from the back of the horse, playing on the term horseless carriage. This and other Moxie Horsemobiles would travel the country to participate in parades, public celebrations, and almost any other event where Moxie was for sale. Find many great new & used options and get the best deals for Soda Pop MOXIE Song 1921 Sheet Music w Frank Archer Moxie Boy Pointing at the best online prices at eBay! Its bitter aftertaste makes it great to cut through fats and thus a glaze on meats like shortribs, pork belly, and chicken wings. Coca-Cola, who has the worlds largest marketing spend, has case studies in all of the above most notably the New Coke debacle. Cornucopia is owned by the Coca-Cola Bottling Co. of Northern New England (not directly affiliated with The Coca-Cola Co.), which is a subsidiary of Kirin Brewing Company, whose parent company, Tokyo-based Kirin Holdings Company, Ltd., is part of the Mitsubishi business group. About Maine Required fields are marked *. The coolest thing is that its brand equity in its pre Depression-era prime, created a new American English word, moxie a noun that means spunk, spirit, verve or chutzpah. Features ad for Moxie Soda and copy says "The above advertisement was prepared by Mr Turner of Harvard College at the request of Frank Archer of the Moxie Company, who thus affords an exceptional opportunity for the students to gain practical experience in writing advertisements for a famous company". Frank Archer added a Moxie Song, celebrity endorsements, and more advertising and the company grew. Explore other items from ourAntiques & Collectibles Price Guide. Biography. $75.00 + $5.30 shipping . Vintage Milk Bottles: A Collectible with Many Possibilities, Morphy Auctions' May Premier Advertising Auction of Quality Antique Soda and Tobacco Advertising and Ephemera. Silver, DESIGNER, HOTEL, AND TRAVEL BOOKS The funeral will leave Landfall on Thursday at 10 a.m. for the General Cemetery, Launceston. Frank E Archer in 1910 United States Federal Census. A little bit sweet, a little bit bitter. Frank had 5 siblings: Elwood J Archer, May E Archer and 3 other siblings. The Moxie Museum is located in Union, in the Matthews Museum of Maine Heritage. "Congress" members get free admission to this event. (2007) Moxie Girlz/Are We There Yet? Today, the Bottle House is at the Union, ME Fairgrounds, and is open in the summer to visitors. Beginning with the initial site survey, the loveable dachshund reflects on the myriad details that . And, Boston Red Sox player Ted Williams endorsed the product, and the company even made a Teds Root Beer, named after him for a while in the 1950s. Contact: Antique Advertising LLC. Check our our 2019 Arcadia Publishing book, MOXIE. [more like this] MOXIE TIP TRAY. Beautifully presented in a large shadowbox fram and under glass. While Moxie collectors later debated whether the drink originated in 1884 or 1885, those who marketed the drinkat least from the 1940s onwardstate that Moxie had been around since 1884. In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.[24]. The second best result is Frank William Archer age 80+ in Pittsburgh, PA in the Braddock Hills neighborhood. Embossed w/part of paper label. American sodas were an industry that began largely in the South during Reconstruction. The soda was created in 1884 by Maine native Dr. Augustin Thompson of Union, and is among the first sodas ever to be produced. Your email address will not be published. S1 Ep6 Frank, The Writer (PG) . Moxie was designated the official soft drink of Maine on May 10, 2005. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. Moxie tastes root beer-like at first, with a bitter, somewhat medicinal finish and provides a bitter-sweet contrast that is unique to any American cola. $45.19,Rare original fan cord hanger measures 8 X 7 inches and pictures Frank Archer on one side and pretty girl on reverse wearing Frank Archer associate pendant.Thank you. ),_The_Maine_Bugle,_January_1,_1897,_Campaign_IV,_Call_1,_p.85 (. It was used to describe the character the Great Gatsby . Date of Sale: 12/6/13 Looking to sell or consign this or a similar item? For 34 years, Anicetti ran the Moxie Store in Lisbon Falls. Cola and Cream . Your email address will not be published. Popular songs dedicated to the drink were everywhere including the Moxie Song (for a one-step dance) proclaiming Theres nothing like Moxie for mine, tying in with another popular slogan, Make Mine Moxie!, Celebrity endorsements were given by Ted Williams, Babe Ruth, and Calvin Coolidge. With a focus on holistic medicine, Thompsons practice grew so fast that by 1885, it boasted one of the largest patient lists in New England. He was voiced by Troy Baker. In Volume 1 of The Moxie Encyclopedia, Thompson is quoted as saying, I found it cured anything caused by nervous exhaustion. Anicetti had been in hospice care at the Marshwood Center in Lewiston . However . Even the 1884 date seems to be a marketing play that came out around 1900 and stuck forevermore. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. His office is not accepting new patients. Within four years of the invention of the Moxiemobile, Moxie was outselling Coca-Cola. Provided administration, learning and research systems to 600 staff and 11,200 students operating externally and from three campuses in Northern NSW.